Responsibilities:
Trend Research: Conducted in-depth market research to identify design trends relevant to young adults.
Concept Development: Designed a cohesive collection of homeware products, such as reusable bottles, mugs and lunch boxes, ensuring they reflected a modern and aspirational lifestyle.
Branding & Visual Identity: Developed unique patterns, typography, and graphic elements that resonated with the target audience, blending style with practicality.
Prototype and Production Oversight: Managed the transition from concept to production, ensuring the final products maintained quality, design integrity, and usability.
Tools Used: Adobe Illustrator, Photoshop, Trend Analysis Platforms, 3D Design Software
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