Responsibilities:
Trend Research: Conducted extensive market research to identify current trends in kids' tableware, including popular themes, colors, and materials. Analyzed consumer preferences and emerging design trends in the home decor and children's product segments to inform the creative process.
Concept Development: Created multiple design concepts, focusing on playful and engaging motifs that appeal to children while maintaining Zara Home's sophisticated brand identity. Developed mood boards and sketches to present initial ideas to the client.
Product Design: Designed a complete line of kids' tableware, including plates, bowls, cups, and cutlery. Ensured the use of child-safe, durable materials and ergonomic shapes that cater to the needs of young users.
Prototype Development and Testing: Oversaw the creation of prototypes, conducted usability testing to assess the products' functionality and appeal, and made necessary adjustments based on feedback.
The kids' tableware collection received positive feedback from Zara Home, with plans to launch it in their upcoming seasonal lineup. The designs successfully combined playful elements with a sophisticated aesthetic, meeting the expectations of both children and parents and strengthening Zara Home's product offering in the kids' segment.
Tools Used: Adobe Illustrator, Photoshop, Trend Research Platforms