Minnie Mouse Kids Collection

Translating a global IP into a scalable product system, this project focused on developing a licensed Minnie Mouse collection for Disney across multiple categories. The collection was built around a playful yet structured visual language, reinterpreting the character through updated color palettes, graphic compositions and pattern design, while respecting licensing guidelines. Two tiers: Silver and Bronze were developed to address different price points while maintaining a cohesive brand expression. A cohesive design system defined color, pattern and composition rules, ensuring scalability and a consistent brand experience across all products.

Responsibilities:

Creative Interpretation: Reinterpreted Disney IP through new color palettes, graphic compositions and pattern development while respecting brand guidelines

Concept & Range Development: Defined multiple design directions and structured product tiers (Silver & Bronze)

Design System Creation: Built scalable visual systems adaptable across categories and SKUs

Trend & Consumer Insight: Applied market trends to refresh and evolve existing character aesthetics

Design to Production: Ensured design integrity from concept through to final product

Tools Used: Adobe Illustrator, Photoshop, Trend Analysis Platforms, 3D Design Software

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