Mickey Mouse Young Adult Collection

Reinterpreting Mickey Mouse for a more mature audience, this project focused on developing a lifestyle collection for Disney aligned with contemporary design trends and aesthetics. The concept explored a refined visual language, combining minimal graphic expression, neutral palettes and elevated material finishes to reposition the character within a young adult context. A cohesive design system was defined across homeware and lifestyle categories, ensuring consistency, scalability and alignment with both brand guidelines and market expectations.

Responsibilities:

Trend & Cultural Insight: Identified design directions and aesthetic shifts relevant to young adult audiences

Concept & System Development: Built a cohesive visual framework across product categories

Brand Translation: Reinterpreted the IP into a more mature, lifestyle-oriented visual language

Design to Production: Oversaw development from concept to final product, ensuring consistency and quality

Tools Used: Adobe Illustrator, Photoshop, Trend Analysis Platforms, 3D Design Software

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