Mickey Mouse Kids Collection

This project focused on developing a Mickey Mouse Kids Collection for Stor’s, creating a range of products designed for children with a playful and versatile approach. The collection was divided into three design concepts —Gold, Silver, and Bronze— according to the product quality and positioning. The goal was to create items that combined fun and functionality, while reflecting different levels of finish, materials, and detail, offering families accessible yet appealing options within the same cohesive collection.

Responsibilities:

Trend Research: Conducted research on children’s product trends and character-based collections to ensure the designs aligned with both market demand and brand identity.

Concept Development: Created three distinct design concepts (Gold, Silver, Bronze) that differentiated the collection by quality, finish, and product type.

Branding & Visual Identity: Designed playful patterns, packaging, and graphic elements inspired by Mickey Mouse, tailored to children while maintaining a cohesive brand identity across all categories.

Prototype and Production Oversight: Supervised the adaptation of concepts into tangible products, ensuring quality standards were met across the different levels of the collection.

Tools Used: Adobe Illustrator, Photoshop, 3D Design Software, Trend Analysis Platforms.

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