Mickey Mouse Kids Collection

Translating a global IP into a scalable product system, this project focused on developing a licensed Mickey Mouse collection for Disney across multiple categories. The collection was built around a bold and energetic visual language, reinterpreting the character through updated color palettes, retro-inspired graphics and dynamic compositions to create high-impact, playful designs. Two design tiers: Silver and Bronze, were developed to address different price points and finishes, while maintaining a cohesive brand expression. A structured design system defined color, pattern and composition rules, ensuring scalability, consistency across SKUs, and alignment with licensing guidelines.

Responsibilities

Creative Direction within Licensing: Developed new visual directions by evolving character color palettes, graphics and compositions beyond standard guidelines

Concept Development: Created multiple design routes balancing brand recognition with fresh, contemporary aesthetics

System Thinking: Established repeatable patterns, color systems and graphic rules for scalability

Brand Translation: Adapted Disney assets into cohesive product collections

Production Oversight: Supported development ensuring feasibility and consistency

Tools Used: Adobe Illustrator, Photoshop, Trend Analysis Platforms, 3D Design Software

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