Responsibilities:
Concept Development: Designed creative and functional mug concepts based on licensed characters, ensuring they aligned with brand guidelines and captured key character traits.
Licensor Approvals: Collaborated with licensors throughout the approval process, presenting initial concepts, iterating based on feedback, and obtaining final approvals.
3D Design: Created detailed 3D renderings of the mugs, incorporating ergonomic and material considerations for production.
Production Oversight: Worked closely with manufacturers to ensure the designs were accurately translated into physical products, maintaining quality and adherence to the approved concepts.
The project delivered a successful range of 3D character mugs that were well-received in the market, combining creativity with functionality and strengthening the connection between the characters and their audience.
Tools Used: Adobe Illustrator, Photoshop, Collaboration Platforms
